With more and more users switching to Instagram, it is becoming extremely vital to understand how its algorithm works. And while there are plenty of hacks and unconfirmed methods online to grow your account, finding trending audio on Instagram and using it in your Reels might do the trick.
While finding trending audio on Instagram is not that hard, it becomes complicated when figuring out how to use it to drive up your engagement accurately. So, let us discuss in detail what trending music on Instagram is and how it can be used.
What Are Instagram Trending Songs and Why You Should Use It
As the name suggests, trending songs on Instagram are the ones that are currently the hottest, most used on the platform. And this is important because apart from content, even audio help makes Reels viral on Instagram. But why should we use it? Keep reading to know.
- Appeal to Your Audience: Certain trends are created around trending music, not content. This means that if you add trending music to your Reels and add your twist to the content, it will have a high chance of appealing to the audiences.
- Increase Audience Participation: As more and more users see your Reel, they tend to leave comments, add it to their saved lists, or even share it to their Stories. This especially holds if the Reel has a trending song resonating with the audiences.
- Make Your Brand Stand Out: For independent creators and brands alike, Instagram Reels are an excellent opportunity to get noticed. So, hopping on the trends train and using the latest viral song is the way to go. However, ensure the song you’re using is copyright-free, or it might cause issues.
- Get Noticed: Instagram regularly picks and features up-and-coming creators on its official page to help them grow. And the chances of this happening increase when you create Reels with trending songs.
Now that we have convinced you to add trending songs to your Reels, let’s see how to find those Instagram trending songs.
How to Find Trending Instagram Reels Songs
Now that we know more about trending songs on Instagram, let us look at eight ways to help you find them.
1. Check the Arrow Icon Next to the Audio
There’s a good chance that any trending music on Instagram will be used by other users for their Reels. When they do that, a little arrow symbol is added next to the track name, signifying that the track is currently trending.
So, when you scroll through the Reels section, look for the trending audio symbol. Here’s how.
Step 1: Open Instagram and tap on the Reels option.
Note: Check our guide on fixing Reels option not showing on Instagram.
Step 2: Now, scroll through the Reels till you find the one with the arrow icon.
Step 3: Then, tap on it.
Step 4: Once you confirm the audio is trending, tap on Use audio.
This will open the add Reels window. You can now proceed to add the trending audio to your Instagram Reels.
2. Browse Instagram’s Audio Suggestions
When creating Reels using the Instagram app, you get recommendations for music you can add to your Reels. Using this section, you can find trending sounds for Instagram Reels and add them accordingly. Follow the below steps to do it.
Step 1: Open the Instagram mobile app.
Step 2: Now, use your finger to hold the screen and swipe right.
Step 3: Once the editor opens, select REEL.
Step 4: Then, tap on Audio.
Step 5: Scroll to the For you section.
Additionally, you can also browse through this page to find other trending music on Instagram.
3. Scroll Through Instagram’s Reels Section
Casually scrolling through the Reels section on your Instagram app can also take you one step closer to finding that perfect trending song. Because Instagram’s algorithm tailors your search results based on your preferences, most of the Reels you see will be relevant.
Tip: Reset Instagram Explore page occasionally to shake up your recommendations.
This way, you can go through different creators’ Reels and see what audio they’re using and take note of any recurring songs. You can also identify songs playing in Instagram Reels using Shazam.
4. Check Instagram’s Creators Account
The Instagram @creators is a treasure trove. Here, you can find photos and videos from featured creators, curated New Trend Report for Reels, tips and tricks for creators, and so much more. You can also follow any of the featured creators to see more of their content in the future.
The amazing thing about the New Trend Report is that it not only includes Instagram trending songs but also details how you can recreate the trends with simplified instructions. This is especially helpful if you’re starting or want to grow your Instagram following.
5. Using Reels Trends Tool
A relatively new addition to Instagram, you can now view ongoing trends using the Reels Trends tool, right from your Instagram app’s dashboard. Follow the below steps to access it.
Note: The feature is only available in the US as of writing this guide. Additionally, you need a professional Instagram account to use it.
Step 1: Open the Instagram app and go to your profile page.
Step 2: Here, tap on Professional dashboard or tap on the hamburger icon.
Step 3: Here, tap on Reels Trends.
You can now use this page to explore the latest trending hashtags and music on Instagram. If you cannot find this option, ensure your app is up-to-date. Additionally, because this feature has yet to be rolled out worldwide, people outside the US won’t get this option.
6. Check TikTok for Trending Audio
Once a song starts trending on Instagram, there’s a good chance it will be trending on its archrival, TikTok, too. Since both the short-form video platforms are neck-to-neck competitors, as users, we can benefit from it by using TikTok’s Creative Center page.
Here, select Songs and browse through the list of songs currently popular on the platform. You can also check past trends by changing the timeframe. This will allow you to get a deeper look at what all songs have been trending and for how long.
Once you have the required music, switch to Instagram and start creating.
7. Search Through Popular Creator’s Feed
Depending on your preferences, you can look up different content creators’ accounts. Once on their profile page, go to their Reels feed and scroll through their recently posted Reels.
Repeat this process and go through a few more accounts. Pay special attention to viral Reels or Reels with high view counts.
This way, you can better understand the latest Reels audio trends for the particular niche or communities these creators cater to. You can also save their stories with music for reference purposes. Once done, cross-reference and select music for your content accordingly.
8. Check Spotify
Spotify has curated playlists for every occasion. So, it is no surprise that you can find playlists dedicated to trending songs on Spotify. Here, you can sort the playlists by language, region, number of songs, etc.
Once you have a list of trending songs, you can cross-check them with Instagram using any of the above-mentioned methods. Then, use the songs as you wish in your Reels on Instagram.
Keep Up With the Trends
With trends changing every day, it is harder to keep up. So, we hope this article helped you understand how you can find trending audio on Instagram and keep up with the latest trends. If you use any other methods, drop a comment to let us know!
Last updated on 22 August, 2023
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