HTC To Release Anoth­er Flag­ship After the Bil­lion Dol­lar Deal with Google


Earlier today, it was reported that HTC and Google have entered into a billion-dollar agreement, which will see the search giant taking hold of HTC’s mobile division — both hardware and R&D — including HTC’s team that was working on the upcoming Pixel devices. However, to everyone’s surprise, HTC has announced the release of another flagship device.


In their recent press release, HTC talks about the agreement with Google and states, “This agreement also supports HTC’s continued branded smartphone strategy, enabling a more streamlined product portfolio, greater operational efficiency, and financial flexibility.”

“HTC will continue to have best-in-class engineering talent, which is currently working on the next flagship phone, following the successful launch of the HTC U11 earlier this year.”

A ‘more streamlined product portfolio’ means that HTC might be doing away with their non-flagship/premier devices and might only come forward with the best that they have to offer.

The agreement will also give HTC the much needed ‘financial flexibility’ as their team will now work under Google’s umbrella.

Vive VR in Focus

The upcoming flagship successor for the HTC U11 might be the last in line for HTC, which will look forward to wind up their smartphone business in light of increasing competition in the market and focus more on making their VR HTC Vive platform a success.

Vive VR

“This agreement is a brilliant next step in our longstanding partnership, enabling Google to supercharge their hardware business while ensuring continued innovation within our HTC smartphone and Vive virtual reality businesses. We believe HTC is well positioned to maintain our rich legacy of innovation and realize the potential of a new generation of connected products and services,” said Cher Wang, Chairwoman and CEO, HTC.

While it’s not been unveiled officially, the squeeze feature, which is quite similar to the one found on the HTC U11, is most likely coming to the second generation Pixel devices — going by the FCC filing from earlier this year.

The squeezing functions, as seen on the HTC U11, will perform certain pre-programmed (but customisable) functions such as opening Google Assistant when you squeeze the Pixel 2 or launching the camera app.

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Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.