How to Use Pro­files in Ama­zon Prime Video

Parth Shah

Amazon Prime Video is one of the popular video streaming services out there. The service is available in over 200 countries worldwide. While Amazon allows you to use a single Prime ID among all your devices, the ability to create multiple profiles was missing. Prime Video’s closest competitor, Netflix, offers a family plan and lets you create a profile for each person separately into the admin’s Netflix account. Amazon doesn’t offer such plans. You can’t add other users Email ID and add them to your Prime account. You can, however, create profiles for other family members or kids in your Prime Video account.

User profiles in amazon prime

Multiple user profiles are a basic requirement of every streaming service. Netflix added the option way back in 2013. Disney+ and HBO Max both launched with user profile options. It’s good to see Amazon finally boarding the train with a multi-user profile option in Prime video.

The idea is to let everyone have a personal recommendation and watchlist based on his/her watching habits. Using a single profile among Prime members can get things crowded and spoil the overall experience.

In this post, we will guide you on how to add, manage, delete Amazon Prime profiles on PC/desktop and mobile. Let’s get started.

Add a User Profile on Amazon Prime

Prime subscribers can add up to six profiles to their Prime account. Out of these six profiles, at least one (admin profile) needs to be an adult while the remaining five can either be profiles for adults or kids under 12 years of age.

There are a couple of ways to add user profiles on Prime video. You can either prefer the Android or iOS app or use the web portal to create user profiles.

On Desktop

Follow the steps below to add user profiles on the desktop.

Step 1: Navigate to Prime Video on the web and sign in using your Prime Video credentials.

Step 2: Tap on the account picture at the upper-right corner, and it will open the Account Settings menu.

Account settings

Step 3: Select the ‘Add New’ option.

Add new in prime web

Step 4: From the following screen, add the username and if it’s for a kid, then toggle on the Kid’s profile. With Kid’s profile, Prime Video will only show TV shows movies for age 12 and under.

New profile added

On Mobile

As mentioned above, you can add and manage new user profiles from Prime Video mobile apps too. The process is the same on Android and iOS, as both the apps are identical in looks and functions.

Step 1: Open the Prime Video app on the mobile.

Step 2: From the bottom bar, open the ‘My Stuff’ menu and tap on your profile name.

My stuff
Open menu

Step 3: It will slide down the profile menu with the ability to add new ones.

Step 4: Select the ‘New’ button and enter the profile name from the following menu. If it’s kid’s profile, then toggle now the Kid’s mode.

Add new profile
Create new profile

While I appreciate Amazon letting users add up to six profiles, it would have been much better if the company had added some customization options. Like Netflix, I hope Amazon adds an option to let you customize user profile with your photo or emoji or avatar from popular TV shows and movies.

Edit and Delete User Profiles

As expected, you can edit these user-profiles and even delete them after a certain period.

On Desktop

Step 1: Navigate to Prime Video on the web and sign in using your Prime Video credentials.

Step 2: Tap on the account picture at the upper-right corner, and it will slide down the account settings menu.

Manage profiles prime web

Step 3: Select Manager Profiles and it will open the menu with Edit profile option.

Select edit profile

Step 4: Tap on the ‘Edit Profile’ button, and it will let you change the profile name and even let you remove it. There is no way to change the user profile to kids’ profiles. For that, you need to remove the existing profile and create a new one for kids.

Edit or remove profile

On Mobile

Go through the steps below to manage User Profiles.

Step 1: Open the Prime Video app on the mobile.

Step 2: From the bottom bar, open the ‘My Stuff’ menu and tap on your profile name at the top.

Open menu
Edit profile in prime

Step 3: It will slide down the profile menu, select ‘Edit’ from the option.

Step 4: From the following menu, you can tap on the ‘Edit’ icon and go to each user profile. You can either rename it or delete the profile from the Prime Video account.

Edit profile menu
Edit profile

As expected, you can’t remove the admin account though.

Use Profiles in Amazon Prime Video

What are you waiting for? Create up to six user profiles for friends and family members, share your login details, and ask them to use their account for Prime Video. That way, you won’t get any unnecessary TV series and movie recommendations from the service.

Next up: If you are watching too many shows and movies at the same time then the Continue Watching space can get crowded. Read the post below to learn how to clear continue watching on Amazon Prime Video.


The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.

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Parth Shah

Written By

Parth Shah

Parth previously worked at EOTO.tech covering tech news. He is currently freelancing at Guiding Tech writing about apps comparison, tutorials, software tips and tricks and diving deep into iOS, Android, macOS, and Windows platforms.