Instagram Stories is one of the most popular features of the app — ever since it was launched — and corroborating with earlier reports, users will now be able to cross-post their Instagram Stories on Facebook.
One of the popular new fads in the world of social media, Stories feature was first debuted in the company’s Instagram app in early 2016. After it started gaining widespread popularity in the beginning of 2017, they released the Stories feature onto Facebook too.
While the Stories feature on Facebook failed to gain much traction with people rarely using it, it was a huge success on Instagram.
We had earlier written that it made more sense if Facebook could just sync Facebook and Instagram stories — as both the social networks can easily be linked together for a single user.
As pointed out by a TechCrunch report, after trying out cross-posting in Portugal, the company has started rolling out the feature in the USA too, and a global rollout seems imminent.
In a bid to boost the popularity of the Stories feature on Facebook, the company had rolled out Stories for desktop users earlier this year in August, and now they seem to be taking on a new approach to growing its popularity.
Pioneered by Snapchat and later copied by Facebook, Instagram, Messenger, and WhatsApp, the Stories feature is one of the most popular ways of sharing updates with friends and public followers on social media nowadays.
Although Snapchat was the first one to come out with the Story feature where the post disappears 24 hours after publishing, it has become increasingly popular on Instagram, which has about 250 million followers.
The cross-posting will grant an even bigger audience to Stories as Facebook is used by close to two billion users.
Last month, Stories was also rolled out to the web version of Instagram, which gives users the ability to check out Instagram stories via the web version of the app on desktops and also on the phone.