Messenger Lite Launched in 4 More Countries to Increase Engagement

Prayank

Facebook Messenger Lite, a scaled-down ‘Lite’ version of their Messenger app that is already available in scores of developing countries, including India, has now been rolled out in four additional countries.

In India, the Messenger Lite app allows users to send and receive texts, photos, links, emojis, and stickers. It’s only 10MB in size, which is a significant cut down from the original Facebook Messenger app’s download size of 46MB.

The Lite version will now also be available in US, UK, Canada, and Ireland, according to a TechCrunch report.

Initially, Facebook had only targeted the Messenger Lite app towards the markets in developing countries to counter the menace of spotty and slow internet connections.

But now, the company is expanding to developed markets too and can come in handy to people users who wish to avoid burning away fewer data from their limited internet package.

In addition to all of that, the Lite app also enables users to use the voice calling feature and set the ‘active now’ indicator. Users can also view, add and remove group members from a group.

The app also runs on older versions of Android, enabling people who don’t possess the latest smartphone to connect to their friends and family with greater ease.

Currently, the Messenger Lite app is only being rolled out for Android users with no reported plans of the company rolling an app for iOS.

Given that a major chunk of the internet populace is reeling under slow internet speeds and/or limited data packs, Lite applications like Skype LiteTwitter Lite, Facebook Lite, and Messenger Lite, makes it easier for people to stay connected.

“Messenger Lite is a lightweight, fast and simple version of Messenger that offers the core features of Messenger for markets with slower than average internet speeds and a prevalence of basic Android smartphones,” Facebook had stated during Messenger Lite’s India launch.

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Prayank

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Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.