The report also mentioned that the Lite version of the app is still ‘an experiment’. If successful, Twitter might look to expand to other emerging markets across Asia Pacific, Latin America and Africa with the Lite version of their app.
Twitter Lite is Aimed at Expanding the Market Share
Twitter is late to the party, as Facebook had released a ‘Lite’ version of their platform in 2015 and YouTube Go — YouTube’s lite version — was announced last year and released in beta this year.
According to GSMA, 45% of mobile connections worldwide still work on the slow 2G networks, which means there is a lot of scope for Twitter Lite to work in the company’s favor, especially in developing nations.
Twitter Lite is primarily aimed at providing ease of using the service in areas with slow internet connectivity, that is, the emerging markets.
The San Francisco-based social media firm currently has a user base of 319 million users, which is lower than that of Facebook at 1.9 billion, but announcing support for a Lite version of Twitter might help them boost those numbers.