Twitter Lite Android App Goes Live in Philippines

Prayank

Twitter Lite was introduced earlier this year as a scaled-down version of the microblogging site available as a mobile site. Now the company has rolled out an Android app by the same name that is being tested in Philippines.

Twitter Lite is same as Twitter’s Android app, albeit in a new and lighter packaging, which makes using the service on slow networks a breeze.

The Twitter Lite app will work in a similar manner as their mobile site under the same moniker — consuming less data and tackling slow networks at the same time.

A company spokesperson confirmed to TechCrunch that the Twitter Lite app is being tested in the Google Play Store in Philippines, which has ‘slow mobile networks and expensive data plans’.

The report also mentioned that the Lite version of the app is still ‘an experiment’. If successful, Twitter might look to expand to other emerging markets across Asia Pacific, Latin America and Africa with the Lite version of their app.

Twitter Lite is Aimed at Expanding the Market Share

Twitter is late to the party, as Facebook had released a ‘Lite’ version of their platform in 2015 and YouTube Go — YouTube’s lite version — was announced last year and released in beta this year.

Skype, LinkedIn, and Facebook Messenger also have a Lite version of their app, which helps people in areas with slow internet connectivity access these services with greater ease.

According to GSMA, 45% of mobile connections worldwide still work on the slow 2G networks, which means there is a lot of scope for Twitter Lite to work in the company’s favor, especially in developing nations.

Twitter Lite is primarily aimed at providing ease of using the service in areas with slow internet connectivity, that is, the emerging markets.

The San Francisco-based social media firm currently has a user base of 319 million users, which is lower than that of Facebook at 1.9 billion, but announcing support for a Lite version of Twitter might help them boost those numbers.

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#Android apps#social media

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Prayank

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Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.