Facebook is Testing ‘Snooze’ Feature to Mute News Feed Updates Temporarily

Prayank

Facebook’s news feed is a complicated mess and the only way to get rid of spammy or annoying updates from a friend or a page that you follow was to either unfriend/unlike or ‘unfollow’ them. Now, the company is testing a feature to temporarily snooze news feed updates.

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The new snooze feature won’t replace the ‘Unfollow’ feature but will just give users option to mute someone’s updates from their news feed for a stipulated period of time — 24 hours, 7 days or 30 days.

This feature will be useful, especially in cases where you don’t really wish to miss the updates from that friend or page in the long run but just deem those updates unnecessary or spammy and don’t want to see it for some time.

While this isn’t the first time Facebook will be trying a feature, which helps mute notifications from someone, this seems to be better baked.

A Facebook spokesperson told TechCrunch, “We’re testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.”

The social media website started offering ‘See Less’ option in 2012, but exactly for how long or how many posts were muted via this feature remained unclear.

The company pulled out this feature later and introduced the ‘Unfollow’ button in 2014, which let users mute a friends’ updates without the need to unfriend them.

The Snooze button is similar to the aforementioned features and seems like a variant of the Unfollow button, giving users the option to choose the duration of banishment.

The upcoming feature might be helpful for pages, as well as groups which now might end up losing fewer users to the ‘Unlike’ button.

Facebook’s complicated algorithm already calculates how often you see someone’s or some page’s updates based on your interaction — likes, reactions, and comments — with their posts.

The Snooze feature only adds a manual way for people to keep a check on what appears on their news feed — giving additional control to users over how they see their news feed.

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Prayank

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Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.