Huawei has emerged as a strong competitor in the smartphone market as earlier this year it established itself as the leader in the Chinese mobile market shares and now it has overtaken Apple to gain the second spot for the largest smartphone market share globally.
While Samsung leads the market with north of 20 percent global smartphone sales share, Huawei’s market share has been consistently rising over the past few months and it overtook Apple somewhere in June 2017.
According to a Counterpoint’s Market Pulse research for July 2017, Huawei has surpassed Apple’s sales for the months of June and July and looks like a strong contender to do so yet again in August.
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years,” said Peter Richardson, Counterpoint’s Research Director.
The researchers attributed this consistent growth in Huawei’s global smartphone sales market share to the company’s investment in R&D, manufacturing and an aggressive marketing and sales expansion strategy.
But Will This Growth Continue?
“While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing,” he added.
In addition to this, Huawei’s presence in other major markets such as North America, Indian sub-continent, and other South Asian countries isn’t as strong and that might hinder their market share growth once the tenth-anniversary iPhone is launched on September 12.
“Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America, and the Middle East.”
The Chinese smartphone market has seen a number of successful players emerge in the last couple of years and make their brand name global.
Talking about how none of Huawei’s devices figure in the top 10 sold devices in the world in July, Senior Analyst Pavel Naiya said, ” While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is to continue to gain share.”
“While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done – putting more muscle behind fewer products.”