Radio City 91.1 FM Now Features in Apple Music With Curated Playlists

Prayank

One of the leading radio stations in India, Radio City (91.1 FM), which operates 39 stations in India has now become the first radio network from India to feature in Apple Music as they are now offering thematic curated playlists to users.

Radio City will be offering six different curated playlists based on distinct themes, offering a wide variety of songs to cater to the different tastes of users.

Inspired by popular shows of Radio City, the six playlists on offer are:

  • Love Guru
  • Radio City Top 25
  • Suno Na Dilli
  • Kasa Kaay Mumbai
  • Flashback Cassette
  • Chillout Zone

“Curating playlists on Apple’s platform will help us utilize these strengths to offer our listeners content that enhances their music experience,” said Abraham Thomas, CEO, Radio City 91.1 FM.

“Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

All of the aforementioned playlists will be updated by the company based on current trends and customer preferences. The playlists feature songs from the 80s, 90s, 2000s as well as recent hit numbers.

According to the company, the playlists will be edited based on mood-mapping which analyzes genres and style of music preferred across different geographies.

These playlists will be available under the ‘Playlists’ section on the Browse tab on Apple Music as Radio City ‘Curators’. You can alternatively access the playlists here.

“Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics,” said Rachna Kanwar, COO, Digital, Jagran New Media.

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Prayank

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Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.