Asus Seems to be Going Through a Mid-life Crisis


Asus posted a tweet earlier this morning from their ‘Asus India‘ handle which indicates that the company or an unhappy employee (social media guy in this case) over there seems to be having a mid-life crisis as the tweets talk about relationship and break-up.

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Given that it is considered as an apt barometer to measure one’s popularity, social media pages for companies as well as individuals have become an important aspect of their existence.

And such instances are either a result of a hack, a disgruntled/careless social media manager or the company has taken up an unconventional marketing ploy.

The first tweet by Asus read: “Why didn’t I listen to my friends? They never approved of this relationship. It’s not working out now :(.”

The second tweet read: “I have completely lost interest in you. How do I continue to pretend that I still like you?”

While it still remains unclear what is the real cause of these tweets, we’ve spoken to a company representative about the matter and will update the article with an official statement as soon as we have it.

The tweets were still available at the time of publishing this report.

Asus unveiled six different variants of ZenFone 4 — ZenFone 4, ZenFone 4 Pro, ZenFone 4 Selfie, ZenFone 4 Selfie Pro, ZenFone 4 Max and ZenFone 4 Max Pro — last month. The devices are expected to go on sale in India in September.

Each one of these devices come with a dual-lens camera — either at the rear or in the front. While the ZenFone 4 Selfie and ZenFone 4 Selfie Pro both get a dual camera on the front, the rest of the devices get a dual camera setup on the rear.

In July, Asus launched the ZenFone AR smartphone, which is Tango-enabled and Daydream-ready, in India at a price of Rs 49,999.

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Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.