In its latest bid to fight the threat of misinformation on the 2 billion-strong social media platform, Facebook has announced that pages that are blocked for sharing false news repeatedly now will also lose the ability to use Facebook Ads tool.
This means that any page that has been banned by the social media giant won’t be able to reach the news feed of a wider audience using Facebook’s paid adverts tool.
Ever since Facebook was criticized for playing a significant role in overturning votes in favor of the presiding Republican President of the US, Donald Trump, it has waged war on fake news and pages that share propaganda-based posts and hate speech too.
“If Pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook,” Facebook stated.
The company already stops the posts which have been marked as false by a third-party fact checking organization from being boosted using the advert tool.
“This update will help to reduce the distribution of false news which will keep Pages that spread false news from making money. We’ve found instances of Pages using Facebook ads to build their audiences in order to distribute false news more broadly,” they added.
Facebook aims to kill the source of fake news.
However, this ban isn’t permanent. A banned page will be eligible to start running ads once they stop sharing the fake news.
But the good news is that Facebook is finally concentrating its efforts on not only curbing the menace of fake news but also its source.
The company is working towards fighting fake news sources in the following three key areas:
Disrupting the economic incentives to create false news
Building new products to curb the spread of false news
Helping people make more informed decisions when they encounter false news