Facebook Moves to Fight Video Clickbait, Fake Play Button

Prayank

Since being subjected to criticism for the spread of misinformation during the US Presidential Elections and other instances following that, Facebook has stepped up to fight the spread of fake news, propaganda-based information and Thursday’s update will help in fighting video clickbait on the platform.

Source: Eston Bond | Flickr

Following the new update, posts which feature a fake video play button on an image which redirects to a link and video of only static images will be restricted from the social network.

These ploys are used by spammers to either redirect the user to a website which is mostly low-quality and can potentially be ridden with malware too.

“People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing. Spammers often use fake play buttons to trick people into clicking links to low-quality websites,” Facebook stated.

This spamming practice had also become a common occurrence among new websites looking for page visits.

“Similarly, these deceptive spammers also use static images disguised as videos to trick people into clicking on a low-quality experience. To limit this, during the coming weeks we will begin demoting stories that feature fake video play buttons and static images disguised as videos in News Feed,” the company added.

Publishers who don’t follow any such malpractice do not need to worry as their pages and posts won’t be affected.

Earlier this week, Facebook introduced a couple of changes to its news feed in a bid to make their service better by providing users with a news feed that’s ‘an easier place to connect and navigate’.

The company has worked on three aspects of the news feed that are aimed at making conversations smoother, improving readability and making it easier to navigate.

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Prayank

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Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.