Videos on Facebook have become quite popular since they first appeared and now the company is launching Watch — a platform within their social media which gives users a dedicated place where they can watch videos, including TV shows.
Facebook Watch will be available on mobile, desktop and laptop, and on our TV apps. It was first launched as Video tab in the US last year and this year gets its own moniker alongside shows too.
Creators can now upload shows onto the social media network — either live or recorded — and benefit from the two billion-strong audience on the platform.
“On Facebook, videos are discovered through friends and bring communities together. As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos,” Facebook stated.
Watch is organised into several different categories to make it easier for users to discover video content.
There are sections like ‘Most Talked About’, which will house shows that spark conversation, ‘What’s Making People Laugh’, which — as the name suggests — will be funny shows judged and placed in the section on the basis of the number of ‘Haha’ reaction they garner.
There will be a section called ‘What Friends Are Watching’, which will help you check out the shows that interest people in your friend list.
“To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes. Watch is personalized to help you discover new shows, organized around what your friends and communities are watching,” the company added.
According to Facebook, its Watch platform will house shows ranging from reality to comedy to live sports. The company itself has also funded a few shows which they believe are good examples of ‘community-oriented and episodic video series’.
Facebook Watch will not only give its users the ability to watch and follow shows on the platform itself but will also present the creators with an opportunity to monetize their content and gain a wider audience.
Facebook Watch will currently only be rolled out to a limited group of people in the US to test out its functionality. Similarly, a limited number of creators will be given access.