On Wednesday, Twitter announced that it will be conducting the world’s first creator-based video relay on its platform. The relay will feature content from over 40 contributors across the globe, including seven content creators from India.
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The global relay, named #EveryCharacterMatters, will start on Thursday at 7:30 am (IST). The first video will be relayed from the top of the iconic Sydney Harbour Bridge.
Content creators from India will join the live video relay on Twitter at around 3 pm on Thursday, August 10.
“The #EveryCharacterMatters initiative is a perfect example of how fans and artists can collaborate and connect on Twitter. We can’t wait to see what kind of crazy, hilarious, important and diverse stories we get during the #EveryCharacterMatters video relay,” said Keya Madhvani, Head of Music Lifestyle Partnerships, Twitter India, in a statement.