Ama­zon Announces Great India Sale’: Anoth­er Move to Add Prime Members?


Amazon kicked off its 3rd annual Prime Day globally last month and successfully accrued a significant number of new Prime members and now the company has launched another event for India — Amazon’s Great India Sale — which might be another move to increase the number of its Prime members.

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Amazon Great India Sale starts on August 9 at midnight (00:00 hours) and will go through August 12 midnight. It will feature deals ranging from electronics, mobiles to fashion, toys, home furnishings and more.

Users who pay via an SBI debit or credit card can avail an additional cash back of 15 percent from an in-app purchase and 10 percent from a purchase made on the website. Users who pay via Amazon Pay will also get a 15 percent cash back on their purchases.

Like any other sale on Amazon, this one will also hold exclusive deals from top brands for its Prime members.

The company is offering up to 40 percent off on mobiles and accessories, 50 percent off on electronics, 70 percent off on home and kitchen products, 70 percent off on clothes and accessories, 30 percent off on personal care and grooming and 60 percent off on toys.

The sale also features an in-app jackpot where the winner will take home an iPhone 7 (128GB).

The Seattle-based e-commerce giant has been trying hard to increase its number of Amazon Prime members and sales like these are likely to get the numbers up too as was seen in their annual Prime Day sale.

Earlier this month, Amazon was also in the news for launching two apps, Spark — a social networking app for shoppers — and Anytime — a standalone messaging app.

The e-commerce titan has begun surveying customers to know about the features that they’d wish to see in the new app, which is being speculated to be a standalone messaging app.

The app will lay focus on messaging, voice and video calls (both individual and group), media sharing with access to photo and video filters.

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In addition to that, users will be able to send stickers, GIFs, mention other users with ‘@’ and play games. Users will also be able to order products or make a reservation directly from inside the messaging app.

In light of growing paranoia surrounding privacy and surveillance, it has also been pointed out in the report Amazon’s Anytime messaging app will be secured and encrypted and will be accessible on desktop and mobile devices.

Amazon is delving deeper into the online shopping marketplace as it looks to increase the interactivity amongst its Prime users with the introduction of ‘Spark’ — its social networking feature for shoppers on Amazon Prime.

In other words, you may as well call Amazon Spark the Instagram or Pinterest of product photos where users can discover new things from people with similar shopping interests.

Users on Spark can post stories, ideas or images related to the products they like and other users can react to the post with a ‘smile’ or comment on it.

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Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.