Uber has been in news for all the wrong reasons these days, including the Singapore Honda Vezel fiasco, reported earlier today. But the company is trying to step up — in its 180 Days of Change — and they’ve collaborated with cops in India to ensure a safer ride.
Uber India has partnered with Delhi Police to add another layer of security for Women riders and have integrated their ‘Himmat’ app for women’s safety into the Uber app for easier accessibility.
The Himmat app was launched in January 2015 and since then it has 90,000 downloads and 31,000 registered users.
“At Uber, safety of riders is paramount. We believe that technology-led solutions to overcoming safety challenges are increasingly vital to making mega-cities like Delhi safe for women. We are honored to be partnering with the Delhi Police in this critical mission,” said Shweta Rajpal Kohli, Head of Public Policy, Uber India and South Asia.
Now, in addition to the emergency button in the Uber app, users will also have one more touch point to quickly access police helpline in the case of an emergency.
“The Delhi Police is committed to the safety of women across the city. Technology helps enable a more robust surveillance network and allows Himmat be harnessed to provide quick and timely assistance to women in distress,” said Sanjay Baniwal, Special Commissioner Police, Women Safety, Airports and Modernisation.
The partnership with Uber also presents the Himmat app with an avenue to get noticed as the ride-hailing service is used by lakhs of women commuters across the city.
“Through this partnership with Uber, we believe more women riders in Delhi will be sensitised about the availability of this assistance at hand,” he added.
The company has been facing stiff competition from local ride-hailing services in a lot of countries — take Ola for example in India — and to top it off has had some freaky administrative issues.
Such collaborations are in the best interest of the company as it goes through the ‘180 days of change’ which are aimed at taking the company in a better direction than it was going — not only financially, but culturally too.