Facebook is Rolling out Stories Feature to Desktop Users

Pioneered by Snapchat and later copied by Facebook, Instagram, Messenger and WhatsApp, Stories feature is one of the most popular ways of sharing updates with friends and public followers on social media nowadays.

Although Instagram Stories have been a huge hit, WhatsApp Status — a story-like feature on the messaging service — as well as Stories feature on Facebook failed to garner much response.

In a bid to give a boost to the popularity of this feature on Facebook, the company has started to roll out Stories for desktop users of the social media network.

Facebook confirmed to TechCrunch that they’re currently testing out the feature and a wider roll out can be expected soon.

But instead of occupying the space at the top-centre, the Stories feature is located on the right panel of the Facebook page.

Stories feature was first debuted in the company’s Instagram app in early 2016 and after it started gaining widespread popularity, in the beginning of 2017, they released the Stories feature onto Facebook too.

Although Snapchat was the first one to come out with the Story feature where the post disappears 24 hours after publishing, it has become quite popular on Instagram which has about 250 million followers and just celebrated one year anniversary of Instagram stories.

Although the company agrees that Snapchat created the Stories format, they believe that the feature can not remain exclusive. Per se, the news feed feature which was first introduced in Facebook has now become the norm over social media platforms.

The company is expecting that rolling out Facebook Stories for desktop users might help save its place on the social media platform.

Instead of giving several different avenues for people to post Stories, it makes more sense if Facebook could just sync Facebook and Instagram stories — as it is both the services can be linked together for a single user.

Prayank

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