With a growing number of people surfing the web mostly on mobile phones, Facebook has decided to make changes to its algorithm to give preference to websites that provide a better user experience.
Facebook has announced an update to the News Feed which will now show more web pages that load quicker, higher in the news feed than the ones that load slowly on mobile phones.
“People are spending more and more time on mobile, but when websites are not optimized for mobile and people have to wait too long for a web page to load, they’re more likely to abandon the page altogether,” the company stated.
Facebook currently has north of 2 billion active monthly users on its platform and almost 60 percent of them access the social media platform via their mobile phones — app or the web.
Having a slow loading time is hampering to a user’s experience and so now Facebook will rank slow loading web pages lower in their news feed, giving preference to web builders who have worked hard to enhance users experience on their landing pages.
“We anticipate that most Pages won’t see any significant changes to their distribution in News Feed, but Pages whose webpages are particularly slow could see slight drops in referral traffic,” the company added.
Publishers can make use of tools such as Page Speed, YSlow, PageSpeed Insights and many more to gain free insights on why their website is slow and what can be done to improve the speed.
“Mobile site load time may be impacted by a number of factors, including quality of connectivity, your content delivery network, website server, redirects or plugins used, and whether your site is optimized for mobile. Any of these variables may result in a drop-off between clicking on a link and viewing a fully loaded site,” Facebook suggested to the publishers.