Since its launch, Facebook videos has seen an immense growth as a feature on the social networking platform, making it easier for creators to share content with the huge audience available there and now they’ve rolled out updates to how re-sharers and creators view video insights.
Re-sharing of videos is one of the best ways for creators to reach a wider audience, but creators have been increasingly concerned about re-sharers being able to view the insights on the video as much as them and this has led Facebook to change how re-sharers of a video view insights.
“We heard that creators want more information about which Pages are re-sharing their videos. In addition, creators put a lot of work and investment into the videos they create and share on Facebook, and they would prefer if re-sharers didn’t have access to certain metrics about their videos,” the company stated.
What’s Changing for Re-sharers?
Retention graph, average watch time, 30 Seconds Views and detailed breakdown of views (autoplay/click to play, unique/repeat) will no longer be available to re-sharers. These insights will be limited to the creators.
Minutes viewed, 10 Seconds Views and sound metrics will also be removed.
Page owners who re-share will be able to view the aggregated information about the demographics and general location of the audience.
They will also be able to see a graph of daily views of the re-shared video and paid and organic activity.
“At the same time, we know that people who re-share videos want to understand how much engagement they’re getting. To make sure we’re meeting the needs of both creators and those who re-share content, we’re redesigning insights for re-shares,” the company added.
What’s Changing for Creators?
Creators will get to know which pages are sharing their video and also get additional insights on the shared videos.
Two bug fixes relating to Video Average Watch Time and displaying a zero value in video insights to the re-sharers have been fixed.
Re-sharers will no longer be able to view the above-mentioned insights now onwards.
“The metrics and insights we provide to creators and re-sharers are a key part of informing areas of posting strategy and content creation. We are committed to continually improving the functionality, reliability, and accuracy of our systems,” Facebook concluded.