Apple Discontinues iPod Nano and iPod Shuffle, but Why?

Prayank

Apple has confirmed that they’re discontinuing two of their popular products — the iPod Nano and iPod Shuffle. Following this, iPod Touch is the only remaining music player device offering from the Cupertino giant.

The websites for both the iPod Nano and iPod Shuffle — even the Indian version — have been taken down. Instead, the search results for both the discontinued iPod will redirect you to the Apple Music web page.

An Apple spokesperson has confirmed to The Verge that while the iPod Touch is getting a memory upgrade on both the variants, iPod Nano and iPod Shuffle are being discontinued.

The two new variants of the upgraded iPod Touch now sport 32GB and 128GB of storage, which is up from 16GB and 64GB variants previously offered — discontinued now.

The 32GB variant is going on sale for $199 and the 128GB one for $299. One of the fan favourites, the iPod Classic was discontinued by Apple in 2014.

The iPod Nano and iPod Shuffle have been let go primarily due to their inability to connect to the internet.

As the Internet of Things grows, all the devices in the world today require a certain level of connectivity since people are also adapting to getting things done on the move efficiently.

Being connected to the internet has become a necessity. Even when it comes to music. The traditional iPod’s were unable to download songs directly from the internet, and that’s a major setback in the present time for music enthusiasts.

The iPod Touch allows its users to connect to the internet over WiFi and browse the internet as well as use social media applications like Instagram, Snapchat, Facebook and iMessage or Facetime their friends.

The iPod Nano was last revised in 2015 when it received support for Bluetooth headsets and iPod Shuffle last got a redesign in 2010.

iPod Nano could’ve gotten a redesign and upgraded to support WiFi, but there are numerous factors at play which might have determined that. It might be that the sales numbers weren’t in Nano’s favour or the small screen wasn’t deemed good enough to provide a smooth web experience.

However, iPod Shuffle could still have afforded to stay, because the device was a simple one — no screens, no hassles — just clip and go for a run. It was affordable too.

Apple might even have done this to streamline the experience and provide everything that the modern day audiophile with virtual social needs requires on the iPod Touch device.

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Prayank

Written By

Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.