One of India’s biggest cab service providers, Ola, and food ordering app, Zomato, have announced a partnership which will give users on the Zomato app an option to book an Ola to the restaurant of their choice.
Zomato will integrate Ola APIs into its app and enable easy access to customers looking for eating-out options.
“This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms,” said Saurabh Mishra, Director-Alliances at Ola, in a statement.
Ola Money, a mobile wallet within the OlaCabs app, was also being accepted by select partner restaurants and it will now also be accepted by Zomato as a mode of payment — both on app and website.
Its partner restaurants will also set up special zones where customers can book an Ola cab.
“We are delighted to partner with Ola in enabling a seamless mobility experience for our customers and help them access Zomato during their rides on Ola Play,” added Mukund Kulashekaran, Business Head-Online Ordering at Zomato.
Ola Play will also get a micro-Zomato app feature within its own app which can be used by users to view restaurant options, read reviews, order food and make table reservations.
Ola Cabs had been facing heavy competition from Uber over the past years, but a lot of internal commotion in Uber’s management over sexual harassment allegations has put the former in an advantageous position in India.
Integrating their services and features with other major players in the tech arena is a well though of move by the company, and should prove a profitable collaboration for both sides.
Today, Ola also announced its Raksha Bandhan offer in collaboration with Nestle Alpino. Under the offer, booking a minimum of two cabs between 30th July and 4th August using the code ‘ALPINO’ will make the user eligible for the prize.
Five winners will get a Rs 3,500 worth lunch voucher at Holiday Inn or Novotel Hotel Aerocity and 200 more people will win an Alpino gift hamper. Note that using the code will not grant any discount on the ride.