Google’s paid music subscription Google Play Music and paid YouTube Red subscription might soon merge and form a new service, giving users more to look forward to at a single destination.
During a panel discussion at the New Music Seminar in New York, which featured speakers from SoundExchange, Pandora, Warner Music Group, among others, Lyor Cohen (Global Head of Music, YouTube) suggested merging the two apps.
Since YouTube Red isn’t popular among audiophiles, it seems odd that the company would go forward with merging both the companies.
If users buy either one of these subscriptions, the other one can be accessed for free. So, it makes sense that Google provides the content available on both of these services on a single platform.
Earlier this year it was also reported that Google has merged the teams of Play Music and YouTube Red into a single unit, which has given even more wind to this rumour.
Cohen also mentioned that YouTube will also be focussing on collaborating with music labels exclusively.
In a statement to The Verge, Google said, “Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”
Given the merging of the teams earlier this year, and now Cohen talking about it in a public conference might mean that the new unified service will be coming soon, but how soon and under what branding is still unclear.
Earlier this month, following the announcement of the integrations of Redirect Methods on YouTube to redirect users from a terrorism-related video to an anti-terrorist one, the company has announced that they’ll be killing off their video editor and photo slideshows features which were available to creators.
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