China’s smartphone market is facing a decline in the number of devices being shipped as the country sold over 11 million devices in Q2 2017, which is 3 percent lower than the last quarter. But amidst the decline, Xiaomi has successfully pipped Apple in the number of devices being sold in the country.
According to a survey conducted by global market research firm Canalys, Huawei leads the market, shipping over 23 million smartphones, while Oppo — which has established itself as a formidable force — had to settle for the second spot with 21 million shipments.
Vivo came third with over 16 million and Xiaomi fourth with 15 million smartphones shipped.
Apple had been the dominant force in the Chinese smartphone market since the beginning of the current decade and this accelerated growth witnessed by indigenous Chinese OEMs successfully challenged the dominance and is now overpowering them.
“Xiaomi still offers the best value in the Chinese market and it remains the preferred choice for price-conscious consumers. The online channel continues to be a key route to market for Xiaomi and this quarter saw it take the lead in the 618 online sales events across online retail platforms,” said Lucio Chen, Canalys Research Analyst, in a statement.
Xiaomi’s mid-segment Redmi series has borne fruit for the company as it has provided tough competition to the likes of Vivo’s Y Series and Oppo’s A series devices.
“Xiaomi’s growing network of ‘experience stores’ will pose a threat to Oppo’s and Vivo’s offline dominance, while showcasing the design and build quality of its devices,” he added.
The likes of Apple, Samsung and Meizu have suffered a decline in their annual shipments this quarter.
“China’s smartphone market continues to consolidate. The top five brands accounted for almost three-quarters of shipments, with the top four all growing and adding 10 per cent to their cumulative share compared with the same quarter a year ago,” said Hattie He, Canalys Research Analyst.
The report also pointed out that since Huawei and Xiaomi have developed a strong online presence, they are now focussing on growing their offline market and this will affect the sales of the likes of Oppo and Vivo who have made offline markets their stronghold and have very little to show for online presence.