In a bid to fight the growing menace of pirated content being widely shared on the 2 billion-strong social media platform, Facebook has acquired a US-based startup named Source3 to help the company stop users from sharing copyright content without express permission.
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Source3 builds technology which detects intellectual property that has been republished without permission by a user on the internet.
While Facebook has a ‘Rights Manager’ tool to detect and removed video clips which violate copyright laws, it isn’t as sophisticated and functional as YouTube’s Content ID.
“At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion,” the company’s founders announced.
This isn’t the first time that the company’s founders are facing an acquisition. Their previous company, RightsFlow, was acquired by Google in 2011.
“Today, we wanted to let everyone know that we’ve decided to continue our journey with Facebook. We’re excited to bring our IP, trademark and copyright expertise to the team at Facebook and serve their global community of two billion people, who consume content, music, videos and other IP every day,” they added.
Source3 is being fully integrated as a Facebook company and will cease to exist as a standalone start-up.
Since Facebook has been having a hard time cracking down on pirated content being shared on their social media platform, the inclusion of Source3 and its core team might give a tough time to digital pirates.
Similar to YouTube, earlier this year, Facebook had also announced that original content creators can monetize and earn from their content even if it has been republished by an unauthorised user.