Micromax held subsidiary Yu Mobiles has launched the new Yunique 2 Android-powered smartphone for Rs 5,999 in India. The device will be available exclusively via Flipkart and will go on sale from July 27, 2017.
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The device has been launched in the sub-Rs 10,000 market, and with the given price tag, the company seems to be targeting the new adapters of smartphones, especially in tier-2, tier-3 cities and rural areas.
Although it’s being launched as a Flipkart exclusive, there is no doubt that it will be made available in the offline markets soon.
“With Yunique 2, we are bringing a smartphone that hits the sweet spot of power, performance and style confluence together in one device. It is a smartphone that will be a compelling choice for those new age users who are always multi-tasking,” said Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax and YU.
One of the USPs of the device is the integration of the Truecaller dialler as its default dialler, enabling on the go caller ID, spam detection and more.
YU Yunique 2 Specifications
Display: The Yunique 2 comes with a 5-inch HD display
Processor: The device is powered by a quad core MediaTek processor which clocks at 1.3GHz
Memory and Storage: Yu Yunique 2 gets 2GB of RAM and 16GB of internal storage
Camera: The device sports a 13MP rear camera and 5MP front camera
Battery and OS: The Yunique 2 is backed by a 2,500 mAh battery unit and will run on Android Nougat.
“We have worked towards making a difference not only in the phone’s design language but the overall proposition that is aligned with the needs of our consumers. We are super excited to partner with Flipkart and integrate a true dialer experience through Truecaller,” Pal added.
The device will come in two colours — Champagne and Coal Black. The device offers multiple connectivity options such as 4G, WiFi, Bluetooth and FM.