Sony launched its Bravia OLED A1 series TVs on Monday and adding more value to the package, they’re also offering PlayStation 4 console to anyone who buys one.
The premium flagship OLED TVs with 4K HDR display are being sold in India by Sony at a starting price of Rs 3,64,900 for the 55-inch variant, which will be available at retail stores starting August 4.
The new series — ‘KD-65A1’ and ‘KD-55A1’ — are based on OLED technology which brings enriched visual experience with blur-less image and a wide-viewing angle.
‘KD-65A1′ with screen-size 163.9 cm (65 inch) is priced at Rs 464,900, while ‘KD-‘55A1’ with screen size 138.8 cm (55 inch) will cost Rs 364,900.
The company has announced a pre-booking offer from August 1-15 where customers will be entitled to get a PlayStation 4 for free on purchase of these OLED TVs from select dealers.
One of the USPs of the OLED TVs is the absence of any physical audio unit. Instead, the TVs use the ‘Acoustic Surface’ sound technology which makes use of two actuators behind the screen of the TV to vibrate the screen and create sound.
This audio technology is supported by a sub-woofer unit located behind the TV which makes for a better movie viewing experience.
Sony has introduced ‘One slate’ concept which gives the TVs single plane surface display, incorporating different functions within the screen itself, eliminating the need for distinct elements like speakers, a bezel or a stand.
The Smart TV will run on Android 7.0 Nougat and also supports ‘Dolby Digital’ vision, further enhancing the viewing experience.
The TVs are powered by ‘4K HDR Processor X1 Extreme’ which enables 40 per cent more real-time image processing than ‘4K Processor X1,’ offering great visual experience with the combination of superior picture quality of OLED.