Twitter announced its anti-abuse initiatives in January this year and six months later the company is claiming that they’ve successfully cracked down on cyber bullies as they’ve significantly reduced the number of troll accounts as well as offensive tweets on the micro blogging website — based on their own internal data.
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While Twitter claims that they’ve achieved significant success in countering abuse on their platform, there is no data other than the company’s own to support the claims and that isn’t sitting well with critics.
The company claims that they take action against 10 times the accounts they did last year. They have also started limiting account functionality or suspending abusive accounts.
“While there is still much work to be done, people are experiencing significantly less abuse on Twitter today than they were six months ago. We promised to do more with our technology. We’re now taking action,” said Ed Ho, GM of Consumer Product and Engineering at Twitter.
The company claims that limiting the functionality and suspension has also significantly lowered abuse on the platform as 65% of these accounts never repeat their offence again.
Twitter also cites that the case of repeat offenders who create a duplicate account once the original one is blocked has also decreased following the crackdown.
“Beyond the technology, our teams are continuing to review content daily and improve how we enforce our policies. Accounts that demonstrate abusive behaviour are now limited for a time and told why. Accounts that we put into this period of limited functionality generate 25% fewer abuse reports,” he added.
Other than this, Twitter has also given its users added options to counter trolls by themselves and filter out the content that doesn’t suit their taste because although the company has ‘consistent harassment definitions and policies that apply to everyone. However, people define abuse differently’.
Towards this end, the company had updated their platform with two additional filters — making it a total of six. Twitter claims that by doing this, they’ve reduced unwanted interactions by 40%.
Last year, Twitter had come under heavy criticism for not being able to respond to trolls and cyber bullies on the platform and this had led them to take certain steps to make their platform a better place.
Although the service, like many other social media platforms, has been trying to fight cyber bullying and trolls on its platform, it’s not entirely clear as to whether