Soon after announcing a new messaging app called Anytime, Amazon is delving deeper into the online shopping marketplace as it looks to increase the interactivity amongst its Prime users with the introduction of ‘Spark’ — its social networking feature for shoppers on Amazon Prime.
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In other words, you may as well call Amazon Spark the Instagram or Pinterest of product photos where users can discover new things from people with similar shopping interests.
Users on Spark can post stories, ideas or images related to the products they like and other users can react to the post with a ‘smile’ or comment on it.
The Spark app feature has currently only being rolled out to Prime users residing in the US and using an iPhone. Android users will have to wait a bit to receive this app functionality.
“Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like,” Spark website reads.
Amazon Spark is currently a mobile-only app as its features haven’t yet been designed for the desktop.
To be eligible to post on customer discussion forums or follow other users on Spark, a user must have shopped at least worth $50 on Amazon and should have an active Prime subscription — not a trial.