Amazon conducted its third annual Prime Day on July 11, 2017, which included hundreds of thousands of deals exclusively for Prime members around the world and reportedly garnered over $1 billion in revenues in the 30 hours of sale.
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The Prime Day sales this year grew by 60% this year as compared to the sales in 2016 as the duration of the sale was also increased from 24 hours last year to 30 hours this year.
According to a Bloomberg Technology report, the Seattle-based e-commerce giant tripled its average daily revenue in 2016 on the Prime Day sales.
Prime Day happiness for the company isn’t only limited to the growth in revenue but also the growth in its Prime member subscriber base as the company saw a record number of people signing up for the Prime subscription on July 11.
“To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day. Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day,” said Greg Greeley, Vice President, Amazon Prime.
Top Selling Devices Across 13 Countries
While Echo Dot was the best-selling Amazon device across the globe during the sale period, the top selling devices in the 13 countries which witnessed the sale were:
Austria: PlayStations Plus Membership; Soda Stream
Belgium: PlayStation Plus Membership; Game of Thrones – The Complete Season 1 to 6 Blu-Ray
Canada: Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker; AmazonBasics AA Rechargeable Batteries (8-Pack)
China: Fisher Price Soother and Glow Seahorse; A brief history of humankind and a brief history of tomorrow (set)
France: PlayStation Plus Membership; Game of Thrones – The Complete Season 1 to 6 Blu-Ray
Germany: PlayStations Plus Membership; Soda Stream
More than 3.5 million toys were purchased worldwide by Prime members on July 11 on Amazon Prime Day. This was the first Prime Day celebrations in India, and needless to say, it was received very well by shoppers in the country who’re always on the lookout for sale.