Facebook certainly loves the enormous amount of money it earns through advertisements and it is never satisfied. The social media giant is now going to place ads right on the home screen of its Messenger app. This is nothing new as Facebook have been beta testing this feature since last month in Australia and Thailand.
The global rollout of Messenger ads was first reported by VentureBeat, when Stan Chudnovsky, the head of Facebook Messenger spilt the beans to VentureBeat’s CEO – Matt Marshall. Mr. Chudnovsky was heard saying,
[Advertising is] not necessarily everything, but it’s definitely how we’re going to be making money right now. And going forward, there are some other business models we are exploring as well, but they’re all around ads one way or another.
With almost 1.2 billion monthly active users, Facebook Messenger app is one of the largest of its kind on the planet. The advent of home screen advertisements would certainly add a considerable revenue to Facebook. However, this certainly won’t be a pleasurable experience for most of the people to use the application regularly.
Presently, the Messenger is not at all ad-free. There are sponsored messages and Facebook news feed advertisements that direct you to a Messenger chat with an AI (Artificial Intelligence) bot or human. But, sponsored messages can only be sent by a company with whom you have previously talked with.
The upcoming home screen ads will still be in beta stage and roll out gradually across the globe. According to Chudnovsky, most of the Messenger users will get to see them by the end of this year. However, the migration from beta to general is going to take some time as it depends upon several factors.