While the VR tech has gained considerable popularity among tech enthusiasts, it still lacks mass acceptability mainly due to the premium price at which it’s being currently sold.
Oculus is offering its Rift headset and Touch controllers for $399.
By offering its VR hardware at a discounted price, the company is hoping that more people will buy and adopt the technology which features high-quality immersive gaming and entertainment media.
“Grab and throw objects, cast spells, or paint and sculpt like the real thing. Plus, with a suite of experiences that promise action, adventure, mystery and excitement, you’ll be transported to places you’ve never imagined,” the company stated.
Earlier this year in March, the company had dropped the price of its Rift headset from $798 to $598. The current price slash brings Oculus Rift’s cost closer to Sony PlayStation VR and away from HTC Vive which is being sold for $799.
Oculus kicked-off their ‘Summer Sale’ almost a month back, offering deals on existing gaming and media titles, new game launches and other VR related announcements.
Apart from offering a discount on its VR hardware, Oculus also announced the inclusion of E3’s Echo Arena and Lone Echo in the Oculus Store on July 20.