Earlier this year in May, Microsoft CEO Satya Nadella stated that the company isn’t yet done with Windows mobile devices and indicated towards a return to the smartphone market where they hold a share of less that one percent.
Although a majority of the people have been sceptical of Microsoft’s return to the mobile market since Android ate into its share, rumours have surfaced of a reprised Windows 10 handheld device — fuelled by Nadella’s hints.
“We’ll make more phones, I’m sure we’ll make more phones, but they will not look like phones that are there today,” Satya Nadella said in the interview with Marketplace.org.
According to a report by Softpedia — which was the first publication to find Nadella’s podcast hinting at a new Windows 10 phone/tablet — the company will be diverting its resources towards making a new handheld device but not for the average consumer, rather its enterprise market.
In addition to pointing out that the company is developing a new device which is already ‘floating around (the Microsoft) campus’, the report also read, “Microsoft seems tempted to adopt a strategy similar to what it did with the Surface Book and position the new mobile devices as a premium product”.
The last of Microsoft’s phones powered by Windows were the Lumia 950 and Lumia 950 XL, and since their launch, the company had stopped developing any new Windows-powered smartphones as it was still figuring out how to restructure their mobile division in face of the loss incurred due to Android’s exponentially growing popularity.
AR and VR Tech Integration?
Since the rumour mills have been fed fodder, there have been speculations regarding the new device getting AR and VR tech. And given the advancement and growing popularity of both the techs, it will come as no surprise if Microsoft decides to integrate AR and VR tech in their new handheld Windows 10 device.
Rumours have surfaced that Alex Kipman, who is a core member of the team responsible for Microsoft’s Hololens, is also working on the new Windows 10 phone/tablet.
This has led many to speculate that the new device might come with capabilities to support Augmented and Virtual Reality tech.