Sam­sung to Invest $18 Bil­lion in Mak­ing More Chips

Anirban Ghoshal

Samsung Electronics, better known for making smartphones, TVs and other consumer durables, has said that it intends to invest nearly $18 billion to expand its chip production, Bloomberg reported.

As a part of the announcement, Samsung will invest the huge money in its Pyeongtaek plant, south of Seoul. The facility has already seen an investment of 15.6 trillion Won and the next investment will take the total investment to 30 trillion Won by 2021.

The Suwon-based company will also commit 6 trillion won to expand production in Hwaseong while it also considers a new display manufacturing site for organic light-emitting diodes by 2018 and a second production line at Xi’an in China, the report said.

The company is believed to have made the investment seeing huge potential demand from Internet of Things, artificial intelligence and automotive technologies.

It is interesting to note that though consumers connect more with the company’s smartphones and televisions, the chip business is its biggest contributor to earnings, supplying to makers of mobiles, computers and other devices.

Meanwhile, Samsung is facing troubled times with its voice assistant Bixby. The company has yet again pushed back the deadline for the launch of Bixby voice commands feature that was supposed to be released with its flagship smartphones — Samsung Galaxy S8 and Samsung Galaxy S8 Plus.

Although, the phone comes with Bixby and a dedicated physical button for you to deploy it, users cannot directly talk to it. The delay is possibly the result of lack of data in the English language to activate the assistant’s deep learning technology.

The company is also expected to launch a Samsung Galaxy S8 Mini and an Active variant soon. Reports also indicate that the company is working on a smart speaker called Vega to take on Google Home, Amazon Echo and Apple’s HomePod. Microsoft also recently launched a smart speaker in partnership with Harman Kardon. The Microsoft speaker is powered by Cortana.

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