Vodafone has now started offering subscription benefits up to Rs 6,000 to all postpaid subscribers of RED plans of and above the rental of Rs 1,299.
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Vodafone RED customers will get two months of Netflix subscription worth Rs. 1,000 with the Rs 1,299 and Rs 1,699 rental plans. Also, the telecom company is offering three months of subscription (worth Rs 1,500) with the Rs 1,999 postpaid plan and 12 months in case of the Rs 2,999 plan, Vodafone added.
How to subscribe — Eligible RED postpaid customers can subscribe to the offer by sending ‘Netflix’ in an SMS to 199.
The benefits of the agreement between Netflix and Vodafone can be availed by existing and new customers. “We have done an extensive Data usage analysis of our customers and found that our Postpaid Red customers spend a significant amount of time on video streaming,” Vodafone India director-commercial Sandeep Kataria said.
“Also, subscription to Video on Demand services is also on the rise amongst our customers,” he added. The move comes under mounting pressure from Reliance Jio which has offering cheap data services.
The agreement also includes a new carrier billing pact that will allow Vodafone subscribers to enjoy the benefit of carrier billing and seamless month-to-month payments within the same bill, the release noted.
“This partnership with Vodafone now makes it more convenient for customers to access the their favourite Netflix movies and TV shows anytime and anywhere; and pay seamlessly within their existing Vodafone account,” said Tony Zameczkowski, Vice President, Business Development, Netflix Asia.