Insta­gram Now Uses AI to Counter Spam and Offen­sive Comments


Facebook-owned photo sharing app Instagram has largely trumped its competition in terms of the number of users on the platform and now to keep its users happy, the service is harnessing the power of machine learning in order to ensure a ‘safe place for self-expression’.


Instagram will now be integrating machine learning software with their platform to get rid of offensive comments and reduce spam too, in a total of nine languages worldwide.

This announcement comes in addition to Facebook’s announcement to tackle terrorism-related and extremist content on the social media network as well as Instagram and WhatsApp.

“These tools are the next step in our commitment to foster kind, inclusive communities on Instagram. To help, we’ve developed a filter that will block certain offensive and spam comments on posts and in live video,” the company stated.

The company has done this to counter the increasing number of trolls and cyber bullies on the internet and make the social media a better place to interact on as a growing number of people join the internet every day.

Pexels Photo

The offensive comment filter is automatic and users will still be able to report, delete comments by themselves. The filter is currently only available for those using the app in the English language — with support for more languages on its way — and it can be turned off from the comment settings.

“Powered by machine learning, today’s filters are out latest tools to keep Instagram a safe place. We believe that using machine learning to build tools to safeguard self-expression is an important step in fostering more inclusive, kinder communities,” the company added.

The spam filter, on the other hand, works in nine languages: English, Spanish, Portuguese, Arabic, French, German, Russian, Japanese and Chinese and removes any content it deems as spam from the comments.

Both the spam and offensive comments filter will make use of machine learning and more support for more languages will be added over time as the company’s algorithm improve.

Currently only a third of the world population is active on the internet and as more and more people join the world wide web each day, it’s the responsibility of existing users, communities and organisations to make the Internet and its social media networks a place to grow, improve and interact with ease.

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