Like in several other countries, Amazon Prime Video service was introduced in India in December 2016 for an introductory offer of Rs.499 per year and was coupled with the already existing Prime subscription and the company has now confirmed that they’ll be extending the introductory offer.
Amazon has confirmed to Gadgets 360 that they’ll be extending the introductory pricing till the end of the year as a way of thanking its existing customers.
Amazon has been adding more benefits to its Prime membership which gives users access to has a huge catalogue of movies, TV shows, exclusive deals, early access to lightning deals and one-day delivery plans.
Amazon Prime Video, a major part of the Prime membership, which is rivalled by the likes of Netflix, Hulu, and others has been gaining popularity worldwide but it still faces a stiff competition.
Although the introductory pricing of Rs.499 (India), $2.99 (USA) and €2.99 (Europe) might seem to give Amazon an edge and Netflix a run for their money, the number of Netflix Originals and local content on the service makes it a more popular choice in most regions worldwide.
The exact catalogue size is hard to tell, Amazon has released a number of Originals for their Prime video subscribers but falls short of the numbers released by Netflix, who are delving into local content in accordance with the country they’re streaming.
Amazon has also started collaborating with local studios, especially in India, but they still have to do the same in the other countries in order to grow their popularity and present itself as a threat to Netflix.
It’s hard to speak in the global context, but in a developing country like India with millennials being one of the highest consumers of media online, it will come as no surprise that more people take up Amazon Prime video subscription instead of Netflix mainly due to the pricing.
The Rs.499 annual Amazon Prime introductory offer trumps Netflix’s Rs.500 monthly basic subscription maybe not in terms of the variety in its catalogue, but it sure does in terms of the variety of services other than Prime video that Amazon Prime subscription provides at a cost which makes Netflix seem like an expensive alternative.