Twitter has been making lots of changes to its platform — right from fighting trolls on the platform to making the user experience better with tweaks to their service — and reportedly, they might soon be starting a broadcast on the platform too.
Anthony Noto, Twitter COO and CFO, told BuzzFeed News that the micro-blogging platform is planning to launch Twitter TV — 24 hours a day, seven days a week live broadcast.
Twitter has already aired hundreds of hours of live video in the first quarter of 2017 and is looking to build upon that with more live videos related to sports, news and entertainment.
The video broadcast will be accessible on Twitter via its smartphone app as well as the desktop site.
“We’re working on many, many things. There’s a lot in the pipeline. We will definitely have 24/7 video content on Twitter,” Noto told BuzzFeed News.
Twitter might probably go live very soon with its new ‘Twitter TV or Twitter Network’ but don’t expect to see a lot of shows like the ones you see on Netflix or HBO.
Most of the content is going to be live, but Twitter needs to have a decent lineup of entertainment-related shows to woo advertisers for its network.
“Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter,” Noto added.
Offering around-the-clock live video streaming will also give a big boost to Twitter’s revenue as their advertising revenue have been dwindling and Twitter TV might be a fruitful endeavour.
Twitter lost bidding battle to Amazon for streaming Thursday Night NFL games which were one of their most prestigious videos streamed last year. MLB games are currently being streamed on their platform.
The social media company looks to expand its current offering of live videos as the company has already showcased that it holds the infrastructure to support millions of people watching a live stream at the same time.