YouTube Partner Program (YPP), which was started in 2007 has received an update in its policy. According to the updated policy, new YouTube content creators will now have to cross a threshold in order to start receiving ads on their videos.
Earlier, all the content creators were part of the Partner Program and were allowed to monetise their videos from the very first video.
The company has made this announcement in order to ‘protect creator revenue’ as cases of copyright violation are rising on the platform with the rise in its popularity.
Post the policy revision, YouTube creators will have to reach 10,000 lifetime views in order to be eligible to apply for the YouTube Partner Program.
“For millions of creators, making videos on YouTube isn’t just a creative outlet, it’s a source of income. We’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it,” the company stated.
Although creators can report a copyright violation to the company in case some other creator is just re-uploading their original content.
But according to the company, this new policy will give them ‘information to determine the validity of a channel’, allowing them to monitor a creators commitment towards the platform’s community guidelines and advertiser policies.
“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted,” the company added.
There have been hundreds of thousands of channels which have been found to violate the copyright policy on YouTube and have faced termination and this move will deter anyone trying to make a quick buck via YPP.
YouTube is one of the biggest video sharing platforms on the internet and has contributed immensely towards the growth of independent video content producers as well as provided them with the exposure that otherwise wouldn’t have been possible.
The Google-owned video sharing platform has also enabled people to turn their hobby of producing videos into a part-time or full-time job and this update helps the original content creators monetise better as it filters out who gets the ad revenue better.