Facebook Steps Up Efforts to Fight Revenge Porn

Prayank

Arguably the largest social media platform worldwide, Facebook, has taken up the issue of revenge porn on their platform and have stepped up efforts in order to curb the menace.

Facebook announced on Wednesday that they’ll be implementing a new set of tools which are based on photo-matching technology, which will help to stop people from sharing revenge porn.

“We are announcing new tools to help people when intimate images are shared on Facebook without their permission. When this content, often referred to as ‘revenge porn’, is reported to us, we can now prevent it from being shared on Facebook, Messenger and Instagram,” the company stated.

If you’re unaware, revenge porn is when people share intimate photos of their partner online — usually, after one of them is scorned post break up.

Revenge porn has been a growing problem especially in the internet era where things get shared like wildfire and once something is on the internet, it’s immensely difficult to take it down — because once it’s out there, you don’t know how many times the image/video has been reproduced.

According to this study by Cyber Civil Rights, 93% victims of revenge porn reported emotional distress, 82% reported that it affected their social and professional life, both.

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Facebook’s Fight Against Revenge Porn

Sydney Graff | Flickr

Facebook users can now report intimate images that they feel are being shared without permission using the ‘Report’ link found either on the ‘down arrow’ or ‘…’ menu next to the post.

The company’s community operations team will then review the reported image/video and will remove it if found in violation of Facebook’s community standards.

The company will also likely disable the account which has shared the objectionable image but will also be offering an ‘appeals process’ in case the account owner believes that the image shouldn’t have been taken down.

Once an image has been reported, it’ll go down in Facebook’s database in order for them to enable the use of photo-matching technology that’ll ensure the image isn’t shared further on Facebook, Messenger or Instagram.

If the photo-matching tech finds a person re-sharing an image that has been previously reported and taken down, then they’ll be alerted that their upload violates the company’s policies and their attempt to share it will be stopped.

With assistance and feedback from over 150 safety organisations worldwide including the National Network to End Domestic Violence, Center for Social Research, the Revenge Porn Helpline (UK) and the Cyber Civil Rights Initiative, Facebook has released the new tool to combat revenge porn.

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Prayank

Written By

Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.