Google launched its premium range of Pixel devices last year in a bid to compete with the likes of Apple’s iPhone and Samsung’s flagship Galaxy S series devices and Google’s brains behind the device has confirmed that Pixel series will see another addition this year.
Talking to AndroidPit, Google’s Senior VP of Hardware, Rick Osterloh confirmed that another Pixel device will be launched this year and it will still cost a premium.
Although consumers weren’t impressed by Google’s idea to drop the production of cheaper Nexus devices, the Android world demanded a flagship device which could go head-to-head with iOS’ iPhone — and Pixel was a subtle reply by Google.
You can not expect a phone set to compete against iPhone 8 and Galaxy S8 to come cheap.
Users have complained that Pixel and Pixel XL devices cost a premium, but that’s the whole point of the device, which is undoubtedly the best Android phone in the market right now — until of course, Google makes something better.
OnePlus has captured the hearts of consumers who’re looking for a thrilling android experience but not at a premium cost, and Google doesn’t plan to disrupt that market as Osterloh maintains that the upcoming Pixel devices will ‘stay premium’.
As far as the launch date is confirmed, the Google hardware head told AndroidPit, “There is an annual rhythm in the industry. So, you can count on us to follow it. You can count on a successor this year, even if you don’t hear a date from me now.”
Google Pixel and Pixel XL were launched globally in October 2016 and we can expect their successors to arrive in the market around the same time in 2017 too.
Undoubtedly, apart from going for a more bezel-free design, Google also needs to focus on making the availability of the Pixel devices better, as, in the past, they were plagued by demand exceeding the supply rate — creating unrest among consumers.
A phone which costs a premium and comes from Android’s own home should come with the least amount of trouble surrounding it — especially since it commands a price that not everyone can afford and also costs the company millions in advertisement expenditure.