Nokia had been planning to make a global comeback in the smartphone market for the past few months and having already tasted success in China with their Nokia 6 android device, the Finnish company rebooted one of their best-selling devices of yesteryear — the Nokia 3310 — and unveiled it at MWC 2017.
The reboot was targeted towards sturdy-built Nokia lovers, and corroborating with earlier reports, the company delivered on the rumours of Nokia 3310’s reprise — a device which was first launched in 2000.
The Nokia 3310 has been priced at €49 (approximately Rs.3500).
“Nokia has been one of the most iconic and recognisable phone brands globally for decades. In the short time since HMD was launched into the market, the positive reception we’ve had has been overwhelming,” said Arto Nummela, CEO of HMD Global.
Apart from the inciting the 3310 nostalgia, the company also launched three smartphones — Nokia 6, Nokia 5 and Nokia 3. HMD Global holds the license to distribute Nokia smartphones worldwide.
The Nokia 3310 has 16MB of built-in memory which can be expanded up to 32GB using a microSD card.
The device sports a modest 2MP camera with LED flash. While this is nowhere near as good as the camera consumers expect these days, it’s still good enough for its price.
Nokia’s new unveiling sports a 2.4-inch QVGA curved display, which is covered with a polarised layer to make reading in sunlight a breeze.
Battery and Charging
The device is powered by a 1200mAh battery, which is charged via a micro-USB port. The company claims that the battery lasts for 31 days on standby, 22 hours of talk time and 51 hours of music playback.
Colour and Connectivity
The device is available in four colours: Warm Red and Yellow (both with glossy finish), and Dark Blue and Grey (both with matte finish)
The Nokia 3310 reboot is going to run on Nokia Series 30+ operating system, houses a 3.5mm jack to connect your headphones. The device also has Bluetooth technology, making it easier to share files and runs on 2G connectivity.
“Nokia phones stir real emotions; people know them for their beautiful design and craftsmanship, together with a built-to-last quality that you can rely on. For the Nokia 3310, we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand,” said Juho Sarvikas, Chief Product Officer, HMD Global.
The device comes in a single-sim as well as a dual-sim variant. The Nokia 3310 was one of the best-selling Nokia devices in the early 2000s, with the company reportedly selling more than 120 million units worldwide.
By the looks of it, the device looks refreshed for the modern day and can undoubtedly be called one of the most reliable feature phones available right now. The only issue here seems to be the price tag — which would’ve worked better in developing nations if it was set a bit lower.
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