The internet is a fast paced world with new updates and upgrades every passing minute of the day and has undoubtedly enhanced our lifestyle as well as made information much more accessible, but the most arguable factor in the web ecosphere is that of security and privacy.
HP has tapped into the fear of people on the web and come up with a four-part web series — The Wolf — starring Christian Slater of Robin Hood and Star Trek fame.
“As the universe of connected devices grows exponentially, so does the sophistication and magnitude of cyber attacks. Securing devices, data and identities is an imperative in driving continued confidence in technology and with whom and with what we choose to connect. The Wolf is a creative way to raise awareness of this growing challenge for companies,” said Antonio Lucio, HP Chief Marketing and Communications Officer.
The HP Studios Original series has been directed by BAFTA and Emmy nominee Lance Acord and Academy Award winner Kirk Baxter is the editor.
Internet security has been debated over and over for the past several years and there have been numerous instances of people proving that privacy and security on the internet is a myth, including whistleblower Edward Snowden unearthing the global surveillance programme being run by the government.
“Hacking is a serious and growing problem for businesses and consumers. When HP asked me to partner on this series, I thought it was a great opportunity to help educate the public about how to better protect against cyber attacks,” said Christian Slater.
The Wolf tries to establish that security is a concern for everyone on the internet.
As much as the world of internet grows, it leaves around fresh loopholes that make users vulnerable to attackers on the internet, and a majority of us seem to be either unaware or ignorant of the fact that your data and identity on the internet isn’t secure — yes, a password can be hacked or overridden.
There is no doubt that via this series HP tries to establish their own security product’s value — the end reads: ‘Nothing is safe if your office isn’t HP Secure’ — and how it can be effective against cyber attacks, securing your data and identity from attackers on the web.
But the six-minute long (cumulative) web-series does inform people about the threat looming over them. The video clip, although directed towards companies, also informs consumers that these companies store a huge amount of client data, including personally identifiable data, which is equally vulnerable when such a company is attacked.