Since Reliance Jio’s arrival into the telecom industry, internet as well as call tariffs across numerous operators have come crashing down and it’s now the state-run BSNL who have announced arguably the cheapest data pack for its users.
In order to counter Reliance Jio’s menacing threat to their subscriber base, earlier this month, BSNL had announced a plan for Rs.144 which provided customers with free STD and local outgoing calls for a month as well as 300MB of data every month for six months.
These offers will be available pan-India from February 6, 2017, onwards.
“BSNL has decided to offer up to four times extra data on existing data STVs (Special Tariff Vouchers) available in the market. With these offers, BSNL is now offering data at the rate of Rs. 36 per GB which is one of the lowest in the industry,” BSNL stated.
Bharat Sanchar Nigam Limited (BSNL) have also released a plan worth Rs.78 which offers 2GB data and another costing Rs.291, which offers customers 8GB data lasting 28 days. Earlier, the telco offered 2GB data for Rs.291.
“We are committed to providing affordable mobile services for all segments of the prepaid mobile customers,” said R.K. Mittal, Director, BSNL.
Reliance Jio’s free 4G service and voice calling are available until March 31, 2017, and in addition to free calling service, it offers 1GB of 4G data to customers every day.
Needless to say, Mukesh Ambani has disrupted the telecom space with the introduction of Reliance Jio, leading several service providers to slash their prices, lest lose customers to rivals.
Telecom operators have been moving against Reliance’s Jio venture for a while now as the likes of Airtel and Vodafone having filed legal complaints with TRAI and recently with CCI (Competition Commission of India) too, regarding the operator’s predatory practice as they’ve extended the free offer for three additional months.
It remains to be seen how Reliance plans to set up its tariffs post the Happy New Year offer which expires on March 31, 2017 — and how much more disruption will it cause in the coming months.