Airtel Launches V-Fiber in 5 Cities; Might Not Achieve Success

Airtel has launched its hi-speed V-fiber broadband service in Indore, the fifth city after Chennai, Mumbai, Pune and Ahmedabad, to receive the internet connection which claims speeds up to 100 Mbps.

Easa Shamih | Flickr
Easa Shamih | Flickr

This broadband expansion is a part of Airtel’s Project leap and data plans for V-fiber range from Rs.899 per month for 10GB FUP and 8 Mbps speed to Rs.3999 per month for 500GB FUP and 100 Mbps speed.

The service is also going to be rolled out in Bangalore, NCR and Hyderabad in the next few months.

Airtel’s Project Leap is a Rs.60000 crore venture which aims at upgrading their network nationwide by modernising submarine cables and fibre lines, expanding mobile internet spectrum and reducing its carbon footprint.

“India is witnessing an explosive growth in data usage and a lot of in-home data consumption is happening over fixed broadband that offers consistent speeds. With ‘V-Fiber’ and our national optic fibre backbone, we are all set to offer a future-ready network for tomorrow’s digitally connected homes,” said Ajai Puri, Director of Operations, Bharti Airtel.

The Company is also increasing caching of content at its data centres to improve data experience for customers.

V-Fiber Plans

The Airtel V-Fiber has a total of 13 plans starting from Rs.899 as mentioned above.

  • Rs. 1099: Speed of 16Mbps with 20GB  FUP.
  • Rs. 1299:  Speed of 40Mbps with 35GB  FUP.
  • Rs. 1399: Speed of 40Mbps with 45GB  FUP.
  • Rs. 1699: Speed of 40Mbps with 80GB  FUP.
  • Rs. 1999: Speed of 40Mbps with 120GB  FUP.
  • Rs. 2299: Speed of 40Mbps with 200GB  FUP.
  • Rs. 2499: Speed of 100Mbps with 80GB  FUP.
  • Rs. 2599: Speed of 40Mbps with 300GB  FUP.
  • Rs. 2799: Speed of 100Mbps with 120GB  FUP.
  • Rs. 3199: Speed of 100Mbps with 200GB  FUP.
Airtel is also offering three months of free internet to those who opt for plans equal to or higher than Rs.1099. Apart from that, all the V-fiber users will receive free local and STD calling from their landlines.

Airtel also offers 5GB additional data on the existing plan for every Airtel postpaid connection that is affiliated to the broadband connection under their ‘myHome Rewards’ programme.

“At Airtel, customers are at the heart of everything we do. This initiative will deliver a truly differentiated customer experience and reinforce our commitment to building a future-ready network,” said Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia).

Customers can also upgrade from their existing broadband connections to the hi-speed V-fiber connections for a cost of Rs.1000, which will be charged to them in the next five-month billing cycle at Rs. 200 per month.

Airtel’s Pricing Might Not Help Their Case

Above mentioned prices are for data plans in New Delhi. Price differ slightly based on the location.

No more photocopies of documents | Shutterstock
Shutterstock

For instance, Chennai gets 50GB FUP at 40Mbps for Rs.999 and doesn’t have a 100Mbps plan, while the same plan available for Rs.1099 for New Delhi users is available for Rs.799 to users in Mumbai.

Several other fibre net broadband services such as ACT, Spectranet and Vodafone’s You are already in the market in 11, 8 and 15 cities respectively. ACT is known to provide cheaper rates for higher FUPs and Spectranet has no FUPs at all — unlimited hi-speed internet.

It’s speculated that Reliance will also be launching its fibre net service soon — that’s a lot of competition for Airtel and soaring prices with low speeds and FUP aren’t going to help their case.

Prayank

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