BlackBerry Limited has announced a long-term licensing deal with TCL Communication, who’ll now be handling the Smartphone software and brand of one of the most sought after phones of the recent past.
Once one of the most popular phones, Blackberry like Nokia, failed to evolve with the smartphone market and soon saw a swift decline in the sale of its products in the market as Samsung and other smartphone makers captured its share.
There have been multiple rumours in the recent weeks regarding an Android-based smartphone by the Blackberry brand and now the company has confirmed of an announcement this January at CES.
“At TCL Communication, we are committed to creating the best portfolio solutions, while ensuring the quality support to consumers and enterprise users who trust the integrity of the Blackberry device and the brand’s security leadership, coupled with the Android platfrom. Together with Blackberry’s smarphone software platform, this partnership will strengthen our position in the global mobile market,” said Nicolas Zibell, CEO, TCL Communication.
TCL Communication has confirmed that the collaboration will announce Blackberry branded smartphone devices, keeping into account the standard of security that the customers and partners of the device manufacturers were used to in the past.
“We’ve reached a point in our industry when we must boldly go where no other handset manufacturer has gone before; evolving how we serve our customers and consumers. Business and market growth must go beyond just delivering value-focused handsets, and must now include a much more complete portfolio of devices and brands,” said Steve Cistulli, President and General Manager, TCL Communication.
TCL Communications has also pointed out that they will be the exclusive global maufacturer and distributor of all smartphones carrying the BlackBerry branding except in the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia.
Rumours of a new Android-based Blackberry phones with 18MP primary and 8MP secondary snapper, 625 Snapdragon SoC, 32GB internal memory, 3GB RAM, 4.5″ display and the iconic Qwerty keypad have been doing rounds, but only the exact specs of the new device will be unveiled during CES 2017 in Las Vegas.