The company is releasing multiple variants in the K series to aim at a diverse crowd as they believe that different customers want different things from a smartphone — releasing variants with different features helps them connect to a broader market.
“Our 2017 mass-tier, mid-range smartphones focus on giving our customers a wide variety of options and choices for their smartphone lifestyles,” said Juno Cho, President, LG Electronic Mobile Communications.
The Stylus 3
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LG claims improved writing experience on its third generation Stylus device, that comes with a thick 1.8mm diameter fibre tip stylus pen which provides ‘the feel and feedback of an actual pen when writing on the screen’.
The phone is powered by an octa-core Mediatek chipset which clocks at 1.5GHz, supported by 3GB RAM and 16GB internal memory, which is expandable up to 2TB using microSD card.
Like the K10, Stylus 3 also gets a fingerprint sensor.
The device sports a 13MP rear and 8MP front snapper, which displays on a 5.7″ HD screen. It runs on the latest Android 7.0 Nougat and is supported by a 3200 mAh removable battery.
The K-Series Devices
The company has added four new devices to its K-Series and are majorly focussing on the mid-segment users with these offerings. All the phones come with expandable memory and a removable battery. While the K10 and K8 come installed with Android 7 Nougat, the smaller devices run Android 6 Marshmallow.
Let’s start with the smallest in the series, the K3 comes with a 4.5″ FWVGA display, a 5MP rear and 2MP front camera. The phone runs on a 1.1GHz quad-core processor, supported by 1GB RAM, 8GB internal memory, a 2100 mAh battery.
The K4 comes with a slightly bigger screen than the K3 at 5″ FWVGA, sports the same 1.1 GHz processor, RAM and internal memory specifications. The device comes with a bigger battery of 2500 mAh and while it has the same rear snapper, it gets an upgrade on the front cam, which is a 5MP on the K4.
The K8 houses a 1.4 GHz quad-core processor, supported by 1.5GB RAM and 16GB internal memory. The device gets a 13MP rear and 8MP front camera with a 5″ HD display and the same battery as the K4.
The K10 is the best amongst the latest in this series and is the only one which comes with a fingerprint scanner.
The device is powered by a 1.5GHz octa-core SoC, 2GB RAM, and a choice between 16 and 32GB of internal memory. The device has a better battery than the K8 at 2800 mAh.
It has the same camera as the K8, except that its front camera has a wider viewing angle at 120-degrees, much to the delight of selfie lovers, which displays on the 5.3″ HD screen.
“What’s consistent in all our K Series and Stylus 3 devices is that they look and feel premium, offer replaceable batteries and all come with expandable memory slots, what customers consider key factors when buying smartphones in this category,” Juno Cho adds.
LG doesn’t have a large market share in the US, which is currently around 9% as Apple and Samsung dominate that market. The company has also seen diminishing market share in India with a massive drop to nearly 1% and is currently fighting for survival in the smartphone market.
The South Korean company is deliberately trying to capture more ground against Chinese manufacturers, who’ve become immensely popular in the past few years due to their low prices and high quality.