Live video broadcast on Facebook got a new update last week with the Live360 feature and this week, the social media network has added another feather to its ‘Live broadcast’ cap with by adding the Live Audio feature.
The new Live Audio tool will enable users to tell their story without the need to add a video, which will also be a boon in areas with slow internet.
Live Audio can be broadcasted by a publisher from an area with low connectivity as well as can be streamed with more ease than a video by audience marred by network issues — resulting in a slow internet connection.
The live audio tool is still in the trial period as the company expects an early 2017 launch.
“We know that publishers sometimes go live from areas that lack strong network connectivity. Though we alert the broadcaster if their signal is low, Live Audio presents another option for connecting with audiences in real time from low-connectivity areas,” wrote Shirley Ip, Product Specialist and Bhavana Radhakrishnan, Software Engineer, Facebook.
Just like live videos, users will be able to interact with live audio in the same way — ask questions and leave reactions in real time — and also share the broadcast with their friends.
Listeners will also have the option to continue listening to an audio broadcast while going about their business as usual.
Android users can leave the Facebook app while listening to a live audio and can even lock their phones, while iOS users have the option to continue listening while using the Facebook app.
“Over the next few weeks, we’ll be testing Live Audio with several partners, including BBC World Service, LBC, Harper Collins, and authors Adam Grant and Brit Bennett. Early next year, we plan to make this new format more broadly available to publishers and people,” they concluded.
The Live Audio tool has been a long-awaited feature on the platform as it enables loads of people, who either don’t have the internet connection required for a quality video streaming or are just purely inclined to use merely the audio medium to convey their message.