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“Trust is at the heart of our service. That means we need to be transparent, admit our missteps, and commit to making the Evernote experience the best it can be, from the way the app functions across platforms to the way we communicate with the people who use it,” says Chris O’Neill, CEO, Evernote.
In the earlier update, the company had clearly stated that users could opt out of machine learning technologies by Evernote, but there is now way for them to escape the prying eyes of the company’s employees.
According to the new terms laid down by Evernote, their employees won’t be able to access your notes now without your permission. They were quick to reiterate that the company is going to uphold their ‘three laws of protection’ — which states that the data is yours, it’s protected and portable.
What made them forget their ‘three laws of protection’ is still unclear.
Such discrepancies in service should be avoided by large corporations such as Evernote, lest their userbase won’t last for a long time.
If not for the backlash, and the fear of losing their clientele to other note services, the company would probably have gone with the 2017 update to their services.
User privacy is and should be of paramount importance for any business if they plan to sustain their services in the future.