Evernote Revises Privacy Policy Post Backlash; Won’t Access User Data

Prayank

Evernote recently announced an update to their privacy policy which outlined that their employees will be able to go through user’s content in certain circumstances, making it a big privacy issue, and due to that the company faced a huge backlash in the past few days.

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The privacy policy which was to become effective on January 23, 2017, has now been withdrawn as the company claims that user’s trust and their privacy is of paramount importance.

“Trust is at the heart of our service. That means we need to be transparent, admit our missteps, and commit to making the Evernote experience the best it can be, from the way the app functions across platforms to the way we communicate with the people who use it,” says Chris O’Neill, CEO, Evernote.

Evernote has now announced that they won’t be going ahead with the privacy policy which would have allowed them to access their user’s data.

In the earlier update, the company had clearly stated that users could opt out of machine learning technologies by Evernote, but there is now way for them to escape the prying eyes of the company’s employees.

“We announced a change to our privacy policy that made it seem like we didn’t care about the privacy of our customers on their notes. This was not our intent, and our customers let us know that we messed up, in no uncertain terms. We heard them, and we’re taking immediate action to fix it,” the CEO added.

According to the new terms laid down by Evernote, their employees won’t be able to access your notes now without your permission. They were quick to reiterate that the company is going to uphold their ‘three laws of protection’ — which states that the data is yours, it’s protected and portable.

What made them forget their ‘three laws of protection’ is still unclear.

Having learnt from their mistake and the large public as well as media outcry faced by the company, CEO O’Neill was quick to state, “We are excited about what we can offer Evernote customers thanks to the use of machine learning, but we must ask for permission, not assume we have it. We’re sorry we disappointed our customers, and we are reviewing our entire privacy policy because of this.”

Such discrepancies in service should be avoided by large corporations such as Evernote, lest their userbase won’t last for a long time.

If not for the backlash, and the fear of losing their clientele to other note services, the company would probably have gone with the 2017 update to their services.

User privacy is and should be of paramount importance for any business if they plan to sustain their services in the future.

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Prayank

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Prayank

Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.