How Google Depend­ing 100% on Renew­able Ener­gy is a Game Changer


In a bid to reduce their carbon footprint and address climate change, Google Inc. is all set to power all of its global offices using renewable energy from 2017.

The sun powered source of energy may not be that feasible | Shutterstock

The company had already been running a significant part of its operations using the wind and solar energy to power its data centres and offices.

Google started using renewable energy as a substitute for conventional energy sources back in 2010 when they purchased the entire energy — 114-megawatt — produced by a wind farm in Iowa.

Since then, the company hasn’t looked back and currently uses about 2600 megawatts of the wind and solar energy to support its operations, with plans to use renewable energy as the only source of energy to power their projects, data centres and offices globally.

“Every year people search on Google trillions of times; every minute people upload more than 400 hours of YouTube videos. All of that takes an incredible amount of processing power — which means energy. We began purchasing renewable energy to reduce our carbon footprint and address climate change — but it also makes business sense,” Urs Holzle, Senior VP, Technical Infrastructure at Google Inc. stated.

How Does it Affect us?

Climate change isn’t a myth. It’s happening all around us, and I don’t need to tell you that tackling climate change should be the top priority for governments all around the world.


For instance, face masks were manufactured for usage in toxic factory environments and not for people taking a stroll down the streets — as is the current trend.

Big firms like Google, Amazon, Apple and several such other organisations use a lot of energy to power their offices, research and development centres, data centres and other operations and thus leave behind a big carbon footprint.

In the face of changing environment, if all the big corporations worldwide were to use renewable energy as their primary or only source of energy, it would help avert the current trend of climate change.

Operating businesses in a way that also helps us create a sustainable environment for the future generations is the need of the hour and Google’s steps in this direction will surely create added pressure on other big corporations to move towards renewable energy.

Why Would Corporations Shift to Using Renewable Energy?

Using renewable energy isn’t only the need of the hour, but is also a viable option for big corporates from a business point of view.

Costs of wind energy have significantly reduced by 60% in the past six years, and solar energy costs have reduced by 80%, making renewable energy a less costly option as was the case a few years back.

All the major corporations use a lot of electricity to power their organisations, which also contributes to a significant part of any company’s expenditure.

Turning to renewable energy source also gives the companies a stable cost option over the perpetually fluctuating prices of electricity and should be considered a more viable option for the long-term — both for business and the environment.

Google’s drive to pursue the use of clean energy can be looked upon as a great example, and it will push other major corporations to follow suit.

Tapping into renewable energy sources might be a costly affair as compared to electricity, but it doesn’t wreak havoc on the environment that enables our lives. But in the long run, renewable energy costs are bound to come down even more, and that will attract more suitors.

Here’s hoping in the years to come we can harness enough renewable energy not only for big companies but also for our daily needs that leave a huge carbon footprint.

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Bike enthusiast, traveller, ManUtd follower, army brat, word-smith; Delhi University, Asian College of Journalism, Cardiff University alumnus; a journalist breathing tech these days.