Since the demonetisation drive of the Indian government took place, mobile wallet companies have been coming up with innovative ideas to address people’s woes of the ongoing cashlessness. One such case is of Freecharge, who are now offering challan payments via their wallet in Mumbai.
The Mumbai-based company has tied up with the Mumbai Traffic Police to digitise the way people are paying fines for traffic violations.
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Close to 500 e-challan devices have been issued to Traffic Police citywide. Using them, the police will issue e-challan against the registration number of the vehicle and a copy of that will be sent to the transgressors mobile phone.
To pay the fine, one has to log on to Mumbai Police’s website, enter either their challan number or registration number of their vehicle and pay using FreeCharge.
Cash or no cash, Mumbai Police will surely penalise you for your transgressions.
This move by the mobile wallet company sure comes as a relief to both the civil population and cops on duty as the lack of cash and means to procure it has been a nightmare for all.
Freecharge is also in talks with Police authorities in other cities to implement the same mode of payment using their mobile wallets.
Mobile Wallets Are Provided Ample Opportunities To Grow
Demonetisation has been a gala time for all the mobile wallet companies as their business is booming like never before, owing to the unavailability of cash.
The Alibaba Group-backed Paytm has already added 700 sales representatives to their fold since the government’s announcement on November 8, and plan to double their current employee strength from 4,500 to north of 10,000 in the coming months.
The Noida-based mobile wallet company has already doubled up its affiliated merchant strength to 1.5 million in the past few weeks and has seen a considerable increase in its number of users.
Freecharge recently teamed up with Snapdeal to provide wallet payment on delivery of products and has seen over 1 lakh transactions already.
Sequoia Capital-backed MobiKwik has also increased its agent base from 1,000 to 10,000, the number of affiliated merchants have also shot up from 150,000 to 250,000 and has seen a significant increase in its user base, which is now a total of 40 million.
Traffic Challans, especially in metro cities, is no small deal as the collected amount ranges to the tune of hundreds of crores. New Delhi collects Rs. 140 crore annually on an average in traffic challans, Mumbai Rs. 100 crore and Bengaluru Rs. 70 crore.
Using e-challans, it’d be relatively easier for the police to keep track of offenders and punish repeat offenders accordingly.
Note: Mumbai Police challan payment website was inaccessible at the time this article was published.